2024 Ford F-150

Technology

Hands-Free Highway Driving

BlueCruise127 is an available advanced driver-assistance feature that enables hands-free highway driving, helping make your drive less stressful and more enjoyable. Whether you're in stop-and-go traffic or on a long road trip, BlueCruise controls the steering, braking, acceleration, and lane-centering. A driver-facing camera tracks eye gaze and head position to help ensure your eyes stay on the road while your hands are off the wheel. BlueCruise works collaboratively with the driver, helping reduce the fatigue of driving, allowing you to arrive more refreshed and energized at your destination.

Consumer Reports named BlueCruise its top-rated Active Driving Assistance System two times in a row, with BlueCruise receiving the highest score in the categories of "capabilities and performance", "keeping the driver engaged", and "clear when safe to use". *

*Consumer Reports does not endorse products or services.

Head-Up Display

Get important driving information displayed onto the windshield without being intrusive. The available Head-Up Display projects the speed limit, your current speed along with additional driver-assist details in your line of sight. Plus, you can customize the information you see and the location on the windshield. †

Digital Cluster and Center Stack

The customizable standard Digital Instrument Cluster delivers vital data in brilliant high-resolution clarity. Cycle through trailering menus, driver-assistance features, and adjust the new Head-Up Display all through the steering wheel controls.

Performance

Tandem Force of Capability

The F-150® PowerBoost® Full Hybrid V6 features advanced engineering and technology that optimizes power and capability. In turn, generates countless possibilities with astounding performance - whether on the job or on vacation.

One Engine, Two Technologies

The Ford 3.5L PowerBoost® Full Hybrid V6 engine is an army of one. Harnessing the combined efforts of gas combustion and electric energy to achieve exceptional performance. It's the type of raw power that gives this hybrid a max towing capacity of 11,200 lbs.,† 430 horsepower and 570 lb.-ft. of torque.††

Energy Boost

Not only will you get exceptional performance on the road, but with the 3.5L PowerBoost® Full Hybrid V6 engine, you can also receive great power in the truck bed. 7.2kW of electrical power - the highest available from the Pro Power Onboard.‡

So Much Power, So Many Possibilities.

Immense power comes in all sizes. Whether you're looking for the perfect work truck to move your crew, tools and cargo - or a powerful weekend warrior with remarkable endurance that allows you to assert your freedom to go further longer - we've got a powertrain fit for the job.

3.5L PowerBoost® Hybrid V6

With the hybrid engine not only will you get exceptional capability courtesy of a strong 430 horsepower* V6, and a class-leading 1,755 lbs. payload. *

*Class is Full-sized trucks under 8,500 lbs. GVWR. Max payload of 1,755 lbs. available on SuperCrew® 5.5' box 4x4 with available 3.5L PowerBoost® Hybrid engine. Max payload varies and is based on accessories and vehicle configuration. See label on door jamb for carrying capacity of a specific vehicle..

5.2L Supercharged V8

Straight up, you'll experience a best-in-class 720 horsepower* jaw-clenching adrenaline surge as you white-knuckle your way over dry cracked earth. Enough said.

*Horsepower ratings based on premium fuel per SAE J1349 standard. Your results may vary.

Design

Smartly Designed to Get Things Done

For the truck owner who makes the most of their time on the job and off, the Ford F-150® pickup is a purposefully engineered marvel of convenience, capacity and ingenuity. Every inch is designed to enhance comfort, style and productivity.

Locked and Hidden

Convenient under-seat storage inside the cab secures items while freeing up interior seating space.

Mobile Office

With an available Interior Work Surface, you'll have all the room needed to get the job done. A stowable shifter allows you to open and unfold your center console into a flat work surface, perfect for working on a laptop computer.

Flip and Fold Seats

When your truck bed is at capacity or items need to be kept out of the elements, the functionality of versatile flip up rear seats can easily accommodate extra gear.†

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